Education Based Marketing

We are a society of information junkies. We thirst for information every single day. When we consider our own buying habits, where do we go? If it is a big item we might go to Consumer Reports or search for information online. We will certainly go to Google or Yahoo and search for whatever it is we want.

One of the very best examples of "Education Based Marketing" is seen at http://www.askthebuilder.com . That web site is packed full of information on the how to's of home improvement. People gravitate to vendors who supply the greatest amount of information.

A Simple Example:

If we were going to buy a pizza and we were standing right in front of two identical pizzerias, side by side, and one of them had a big sign in the window that read: "FREE Pizza Recipe Book," which one we would walk into first? We would probably all be interested in what ingredients are in the pizza and how the pizza is made.

What comes into play here? First of all we probably would never see two pizzerias side by side and we will more than likely NEVER see a pizzeria owner "divulge any secrets." The fact is, not very many people are going to ever try and make a pizza at home and it will certainly never taste the same as it does when you buy if from your favorite pizza vendor. The pizza vendor could have a business card with his web site address taped to the box with instructions on how to claim your free "Pizza Recipe Ebook." Of course there are "More Coupons" inside the ebook.

Many restaurant owners do not have much time to spend online. If the owner just had a printed recipe every week, (with his next week's coupon on the other side) he would create a customer loyalty and a following. All of his customers would look forward to the next recipe and would have to come into the restaurant to get it.

Most of us that have an e-mail address have bought something online or subscribed to an e-mail invitation for "specials" that the vendor offers. When we get their e-mail, all it includes is the items that they are selling and often times it is quickly deleted. If we were to buy something from the local craft store and they asked for our e-mail address and said: "We will be happy to send you the free" how to project of the month, "along with some coupons. up? Most likely we would if we had an interest in crafts. Of course that e-mail is going to include the "Special of the Month!" We might just head right back to the craft store to grab the new set of paint brushes that are on sale.

Yes, we are playing in the digital age. That brings up the power of educational ebook marketing. Ebooks are being made all the time and distributed freely all over the Internet. Along with the free information is an opportunity to purchase the vendor's products or services. Ebooks are easy to make or easy to have made for you. A simple example of ebook marketing is seen at: http://www.investigate.net The vendor gives away a free ebook that is useful for locating unclaimed funds held by the states. In it, there is an opportunity to buy unlimited access to public databases. Someone who uses the ebook can access it over and over without ever buying a thing. However, if that customer ever needs to find someone or find some secret public record, where are they going to go?

The salesman or woman who sells to business owners can be a welcome sight if he or she always shows up armed with some written information or "little known secret" about that particular owner's business or industry. That information is always given freely without any expectation of a sale resulting from it. In addition, if the salesman or woman took the time to send a one page piece of mail to all of his customers every month with the "Idea of ​​the Month" on how to increase sales, (along with a business card) who do you think the business owner would want to buy from?

The mission is simple. Educate your customer every chance you get. Provide the most valuable information you can to your customers. Continue to educate your customer the best way you know how and you will develop a customer loyalty that is worth its weight in gold.

Most Popular Sports Around The World

All types of sports are popular globally, but what sports can we call THE most popular in the world? Some of the answers may surprise you.

It’s no surprise that football, or what Americans call “soccer” is the world’s most popular sport to play and to watch. An estimated 3.5 billion people either watch or play football. The World Cup is the global championship of the sport and this tournament is played every four years. The World Cup itself is one of the highest rated sports on television, with many countries tuning in en masse to watch their country’s team play. Football is popular in all of the UK, Europe, Asia as well as South America. However, with so many other sports being popular, the Unites States still lags behind in their interest in “soccer”.

Next, we have cricket. This sport which consists of a bat and a ball, has been around for hundreds of years and originated in England. The sport is popular in the UK, Australia, New Zealand, some African countries, some Caribbean countries and it is the most popular sport in the countries of India and Pakistan. An estimated 3 billion people watch or play cricket each year.

The next most popular sport is a sure surprise, and that is field hockey, with an estimated 2 billion players or watchers, mostly in Asian countries, European countries, Australia and around Africa. This sport tends to be played in high schools in the United States, usually by girls only.

Coming up next is tennis. Not so surprising, but there are an estimated 1 billion players and watchers of tennis around the world. Tennis tends to be popular in richer countries, including the United States, Asian countries, Australia and Europe. There are four main tournaments in tennis, called “Grand Slams” at which players from many countries play. The first is the Australian Open, then the French Open, Wimbledon and then the US Open in late August. The Grand Slam tournaments tend to get the most attention during the tennis season.

Next we have volleyball. Yet another surprise, with an estimated 900 million viewers or players around the world. Volleyball is popular in the United States, where the sport originated, as well as in Brazil, all over Europe, Russia, China and Japan. Volleyball is a popular high school sport in many countries due to it’s team centered play and lack of specialized equipment requirements.

Also popular is table tennis, otherwise known as Ping Pong. This is another surprisingly popular sport around the world, with an estimated 900 million watchers or players. Table tennis originated in England as an after dinner activity for Victorians in the late 19th century. Table tennis as a competitive sport is popular in many countries but is especially popular in China, Korea and Singapore.

After these sports, we have a triumvirate of more mainstream American sports including baseball, golf, American football and basketball, with each sport attracting between 400 and 500 million players or watchers worldwide.

Ten Reasons You Can not Lose Weight

You may be among many who have attempted to lose weight many times yet remain unsuccessful. You might be thinking, "If only I had the secret!" If you are frustrated, take a look at why weight loss comes difficult. Here are ten pitfalls that slow down or halt the process:

1. Fat Overload . We need protein, but often the sources of our protein are also sources of fat. Fat has nine calories per gram. It is wise to choose foods with unsaturated fat and eat cleaner proteins, such as soy products and whey protein powders.

2. Sugar Overload . By eating candy, cookies, and breakfast pastries, and drinking juice, we tend to consume a lot of empty calories, which digest very quickly in our bodies. The excess gets stored as fat. It is better to satisfy our sweet tooth cravings with fruit.

3. Water Deficit . Water is a miracle nutrient. It can help us to lose weight. Many times we feel hunger pangs and think we are hungry, but our bodies are really telling us that we are thirsty. Water satisfies our cravings and makes us feel fuller.

4. Soda Pop Overload . Many people try to quench their thirst with soda pop. This contributions to the many empty calories that we consume each day. And why put all those chemicals in your body anyway? Switch to water.

5. Alcohol Overload . Alcohol has 7 calories per gram. One 12 oz. bottle of beer has 180 calories. A 24 ounce beer has 360 calories. Your body will break down alcohol calories before it breaks down carbs, fat, or protein. Drinking only one serving a day and counting those as calories is very important.

6. Condiment Overload . It is really important to count condiments in your calorie counting. How much mayonnaise or ketchup are you putting on your chicken sandwich? Yes, and pickles have calories, too.

7. Meal Deficit . It is a whole lot more fun to eat six times a day then three times a day. Eating more often raises the metabolism and improvements digestion, because we consume less food at a time and are able to eat more in 24 hours.

8. Skipping breakfast . Never skip breakfast. You may be eating less food, but you are also slowing down your metabolism. Who wants to drag all day?

9. Burning too few calories . It is difficult to lose weight by only dieting. Exercise is essential. So get on those running shoes and go for a thirty-minute walk every day. Weight training can also really accelerate your weight loss efforts.

10. Lack of goal setting . Weight loss takes time. One should lose only 2 pounds per week at most. It is there important to set short-term and long-term goals so that you can celebrate as you reach miles and continue this lifelong journey.

Now, it is time to throw out all of those negative results and get some positive ones. Get excited, because you are about to begin a successful weight loss journey.

Family Tree Creation: Reasons To Create Your Own Family Tree

What is the purpose of family tree creation? Why would you set out to create a family tree, or even write the genealogy of your family?

For a lot of people, the answer is simple. They want to know where they are descended from. They want to know who was in their family before them and what those people’s lives were like.

But what more can family tree creation mean for you?

Surprising Information

Other than just satisfying the curiosity about your roots, you could stumble on to information that could change your life. Some of the greatest discoveries about people have been made in the process of finding out their family tree. People discover inheritances that were left for them, or family treasures, which they would otherwise never have known about had they not started to look into their family’s past.

A lot of people also discover great stories. Some of these stories have been published and have earned the authors a great deal of money. Alex Haley wrote the biography of Malcolm X, but that’s not what brought him into the limelight. He became famous when he took time to research 7 generations back into his family; he discovered great stories of how lives were lived, how hardships were overcome and successes made. When he wrote Roots, it was an instant hit; people like to read true stories of people who came before them because it validates their existence today.

There is nothing to stop you from doing the same. Perhaps your family tree creation project could turn you into a millionaire too! Each family, each person in your family, had a unique life that’s worth telling about if you can craft it in such a way as to make an interesting read.

Science and Medicine

Family tree creation is also a valuable scientific asset especially when it comes to researching genetics and diseases. There are particular diseases that seem predominant to very small sections of the population, and research into how these people are related, which has been done using family trees, has shown certain groups to all be descended from one gene. In terms of looking for cures, it narrows the scope so that scientists are able to isolate a single gene and deal with it if, for example, they were looking to cure or understand a disease.

Criminology

In criminology, it’s been found that some serial killers have a violent gene that runs ways back through the family lineage. If you have someone who is particularly errant in your family, you might want to trace your roots and learn about the lives of the people in your family who came before you because it could help explain why this particular person is the way they are – there may be people in your family tree who suffered similar problems and it would help to know this as you look for a solution.

Your Legacy

Family tree creation is also a way of leaving your own legacy behind for those who will come after you. There is no better gift to the next generation than handing them their genealogy: they will know from whom they are descended and somehow, this seems to give people a certain satisfaction. If you can put your family tree together for your kids or grandkids, it’s a perfect gift that they too can add onto and then pass on to the next generation – it means that no one in your family will ever go un-noted.

There are all kinds of ways in which family tree creation and writing your genealogy can be of benefit; it’s worthwhile spending the time recreating your family’s history because, unless you do, you will never know what wonderful stories are waiting there for you!